Ashley Marchetti

GRAPHIC DESIGN





ARTMRKT zine


This project was designed in Photoshop, AfterEffects, and InDesign for my Degree Project at the Massachusetts College of Art and Design during the Spring 2022 semester.

The more I worked and talked with artists, the more I realized that everyone wanted to learn more about promoting themselves and their art. In an anonymous survey I conducted, about 80% of artists are interested in learning more about marketing their art/as an artist. Through my research and my own personal experience with the topic, I found that there’s not as much material on arts marketing as I originally had thought; I only found a few textbooks, and a few useful creative blogs. How can I present my research to artists, a group of visual people?

Introducing ARTMRKT, a zine for working creatives inspired by artists. Full of interviews, articles, essays, surveys,
and art.

4.25” x 7”
52 pages




︎  ︎
Ashley Marchetti Design © Copyright 2024